Digital transformation has significantly influenced every industry, and retail businesses are no exception. Better insights into customer visibility, acquisition of new customers, and retainment of existing clients are creating a promising outlook for the global digital signage market. Leveraging cutting-edge technologies, retail businesses are focusing on improving customer experiences and amplifying their journeys. To this end, digital signage has proved its worth in retail space through the provision of personalised touch, refining the overall shopping experience. In stores, digital signage facilitates customised offerings and theme-based digitally enhanced experiences. These solutions ensure a continuous flow of critical information, messages, and updates relevant to products and services. Retailers and businesses across an array of industries are reaping the gains of these solutions to leave an impact on customers, influencing their buying decisions.

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Uptake of Cloud-based Signage to Unlock Significant Business Opportunity in Digital Signage Market

Businesses, around the world, are swiftly transitioning to cloud-based workflows. Evidently, cloud technology has made remarkable alterations in every sector of business, ensuring consistent connectivity. Similarly, various enterprises are actively integrating cloud platforms for the effective deployment of digital signage solutions. Leveraging web-based software, enterprises are showcasing relevant information and messages and improving customer experiences. Greater flexibility, viability, and minimized total cost of ownership (TCO) have accelerated the global demand for cloud-based digital signage. Moreso, these solutions can be accessed remotely which saves time and cost, making it an apt choice for digital signage service providers. Unlike on-premises digital signage solutions, cloud-based digital signage solutions promote swift deployment and scalability. It is in sharp concurrence with the fact that the strong uptake of cloud-based signage is creating substantial tailwinds for the digital signage market. 

Video Walls Set Momentum for Digital Signage Market Growth

Major breakthroughs in technology have increased reliance on advertisement using digital signage solutions. To ensure the effective promotion of products and services, optimum clarity and high definition hold paramount importance. Video walls are eye-catching and prominent that leave an imprint on customers’ minds, garnering attention even in the most crowded areas, traffic areas, and malls. Such a scenario helps in retaining customers by keeping them hooked up on the product and enhances the probability of obtaining new clientele. Against this favourable backdrop, the demand for video walls has surged at a record pace, adding to the holistic valuation of the digital signage industry.  

Asian Pacific to Emerge as Regional Hub for Digital Signage Market

Rapid industrialisation, urbanisation and progressive economic growth in emerging economies of the region are spearheading growth across the digital signage industry in Asia Pacific. The regional market is further propelled by the favourable business landscape, low-cost availability of labour and growing consumer base due to the increasing rate of population. These factors, coupled with rampant digitalisation, have earned Asia Pacific prominence as a regional hub for companies and stakeholders. A tectonic shift from traditional billboards to digital signage solutions has further strengthened the region's position in the global market.

Major Market Players

Some of the most prominent players in the global digital signage market include LG Display Co. Ltd., Sony Corporation, Samsung Electronics Co. Ltd., Scala, Panasonic Corporation, Omnivex Corporation, Leyard Optoelectronic Co. Ltd., NEC Display Solutions Co. Ltd., Daktronics, Deepsky Corporation Ltd., E Ink Holdings Inc., and Exceptional 3D.

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