Does your business need a new website? There are certain signs that can tell you that it's time to upgrade your current website. From an outdated design to slow loading speeds, these are the top 05 signs your business needs a new website. Read on to learn more about these signs and how to make the switch!

Top 05 signs your business needs a new website

01/ OLD DESIGN

Your website design can tell a lot about your brand. If it is outdated, users will assume that you are also outdated. You want to make sure that your website design matches the style and culture of your brand. If it doesn’t, users will have a hard time connecting the two.

In addition to aesthetic issues, your website code may be causing problems for users. If it was designed for an older version of HTML, for example, it could be heavily coded and hard to navigate. 

The best way to fix these issues is to get a complete website redesign.

02/ UNSATISFACTORY CUSTOMER EXPERIENCE

Your website is one of the most important tools for customer experience. When visitors arrive at your site, they’re expecting accurate information and a clear vision of what you’re all about. 

If they get a jumbled mess of content or confusing pages, they’ll get a negative impression of your business. This can hurt click-through rates and search engine rankings.

The best way to fix this sign of a new website is to have a content audit. This will let you identify the pieces of content that aren’t working and focus on improving those. You should also consider hiring a professional designer to build a user experience into your new site design.

03 / UNSATISFACTORY CONTENT

Content is one of the most important parts of any website like eSchool . If your website content isn’t up to par, visitors will gain an impression that you don’t know what you’re doing. In fact, you may have been putting out great content online , but outdated coding may be hiding it from view. Instead, visitors will see a 404 error page. That isn’t going to inspire confidence in you  or your website redesign.

The best way to fix unsatisfactory content is to dig into your SEO and content strategy. Make sure the pieces you’re publishing are reflecting your brand voice and vision. Also, make sure they’re written in a user-friendly language that’s free of jargon.

04 / OUTDATED TECHNOLOGY

The coding in your website may seem like a low priority, but it plays a major role in how users experience your brand. If it’s outdated, it could be interfering with user experience. Coding issues can also cause major visibility issues.

If you’re worried about tech issues, the best thing to do is conduct an audit. A code auditor will look at your HTML and CSS to see if there are any problems hidden behind the scenes. This is also a good way to determine if a complete website redesign is necessary.

05 / LOW VISIBILITY ON SEARCH ENGINE

If your website is struggling to rank for your most important keywords, it’s not going to be able to drive the new leads you need to grow your business. This is often a result of code issues that are preventing search engines from properly accessing your content and website.

You can use a visibility check tool like Search Console to determine what issues are preventing your website from ranking. You can then fix those issues and begin improving your visibility on search engines.