Introduction:

Marketing is a crucial aspect of any business, and finding an effective and convenient way to reach your target market is essential to the success of any marketing campaign. Traditional marketing methods like TV, radio, and print ads can be costly, and it can be difficult to track their effectiveness. In recent years, direct mail marketing has become a popular and effective way to reach customers. However, even with direct mail, the process of printing, addressing, and mailing out flyers can be time-consuming and expensive. This is where EDDM (Every Door Direct Mail) service comes in. EDDM service is a convenient way to reach your target market without the hassle of traditional direct mail. In this article, we will explore what EDDM service is and how it can benefit your business.

What is EDDM Service?

Every Door Direct Mail (EDDM) service is a program offered by the United States Postal Service (USPS) that allows businesses to target specific neighborhoods and zip codes with their marketing materials. EDDM service provides a convenient way to reach potential customers without the need for mailing lists or permits. Instead, businesses can choose the zip codes and neighborhoods they want to target, and the USPS will deliver their marketing materials to every door in those areas.

Benefits of EDDM Service

Cost-effective

One of the main benefits of EDDM service is its cost-effectiveness. With traditional direct mail, businesses must purchase a mailing list or create their own, pay for printing and postage, and often hire a company to handle the addressing and mailing of their marketing materials. EDDM service eliminates the need for a mailing list and allows businesses to send their marketing materials at a lower cost per piece than traditional direct mail.

Targeted marketing

EDDM service allows businesses to target specific neighborhoods and zip codes, ensuring that their marketing materials are delivered to the right people. This targeting can help businesses save money on marketing by avoiding sending materials to people who are unlikely to be interested in their products or services.

High response rates

EDDM service can result in higher response rates than traditional direct mail. Since businesses are targeting specific areas and demographics, their marketing materials are more likely to be seen by people who are interested in their products or services. Additionally, EDDM service provides a more personal touch than digital marketing, which can help increase response rates.

How to Use EDDM Service for Your Business

Plan your campaign

The first step to using EDDM service for your business is to plan your campaign. This includes deciding on your target audience, creating your marketing materials, and choosing the zip codes and neighborhoods you want to target. You can use the USPS's mapping tool to help you select the areas you want to target.

Design your materials

Once you have chosen your target areas, you need to design your marketing materials. Your materials should be eye-catching and engaging, with a clear call to action. Keep in mind that you will be competing with other marketing materials in the mailbox, so it's important to make yours stand out.

Print and prepare your materials

After designing your marketing materials, you need to print and prepare them for mailing. The USPS provides guidelines for the size and weight of materials that can be sent through EDDM service. You can either print your materials in-house or use a professional printing service.

Submit your materials to the USPS

Once your marketing materials are printed and prepared, you need to submit them to the USPS. You can do this online or in person at a USPS location. The USPS will then deliver your materials to every door in the target areas you selected.

Conclusion:

Every Door Direct Mail (EDDM) is a powerful and convenient tool for businesses looking to reach their target market. EDDM simplifies the process of direct mail marketing by allowing businesses to target specific neighborhoods and zip codes without the need for expensive mailing lists or design and printing costs. EDDM is also cost-effective, making it a convenient option for businesses with limited marketing budgets.

Combining EDDM with other marketing channels, businesses can create a comprehensive marketing campaign that reaches customers wherever they are. Additionally, EDDM offers a tangible and memorable marketing experience that can help businesses stand out in a crowded marketplace. Overall, EDDM is a valuable and effective marketing tool that should be considered as a key part of any business's marketing strategy.