Nowhere is the appeal of women's football more apparent than in the Premier League these days. Over the past few seasons, interest in and investment in the Women's Super League (WSL), which is the highest level of women's football in England, have increased significantly.

The WSL's greater visibility as more games are broadcast on television and online is one of the primary causes of this expansion. Fans can now more easily observe their favored teams and players in action thanks to the league's investment in coverage by the BBC, BT Sport, and Sky Sports. In order to expand its online footprint and interact with fans, the league has also partnered with well-known social media platforms like Twitter and TikTok. 

Club and sponsor funding in the WSL has also increased. For instance, Manchester United debuted their women's side in 2018 and have since made significant investments in the group, adding elite players like Tobin Heath and Christen Press. Chelsea, Arsenal, and Manchester City are some other Premier League clubs that have made investments in their women's teams and have seen success on the field as a consequence.

The additional funding for women's football has also improved player welfare and training facilities. For their women's team, Manchester United, for instance, built a cutting-edge training facility in 2020. Chelsea has invested in a new medical and performance facility for their players. Top talent has been drawn to the league thanks to these expenditures.

The success of the England national squad is another factor in the growth of women's football in the Premier League. Due to the Lionesses' semi-final appearances at the previous two World Cups, interest in women's soccer has grown. Fans have the opportunity to watch many of the best WSL players who also compete for their countries' national teams in action.

The WSL has also made an attempt to encourage inclusion and diversity within the league. The league has started campaigns like "Rainbow Laces," which advocates for equality for LGBTQ+ people in sports, and "Black Lives Matter," which tackles racial inequality. Additionally, the league has made steps to increase opportunities for women in coaching and with more women taking on roles as managers, coaches, and executives.