Market Analysis 

The global potato protein market is predicted to touch USD 100.2 billion at a 4.88% CAGR between 2022-2030, according to the new report by Market Research Future (MRFR). Potato protein, simply put, is the dry co-product that is obtained at the time of the production as well as the separation of potato starch. This is 100% plant protein, which combines the high protein quality along with the efficient fortification in order to fit into sustainable lifestyles. Potato protein for this reason as an ingredient has multiple applications across the food and beverage sector, including snacks, soups and sauces, baked goods, and confectionery. Potato protein concentrates, and potato isolates are the two different types of potato protein that are available in the market. 

Various factors are adding to the potato protein market growth. According to the new MRFR report, such factors include advancements in the feed & food industry, growing concerns about food allergens in products, increasing vegan population, high nutritional profile, and burgeoning demand for organic food products. Additional factors adding market growth include growing health consciousness, demand for plant-derived proteins from different end use industries, and multiple health benefits of consuming potato protein. 

On the contrary, the lack of awareness, complexities in potato protein production, limited consumption in feed & food industries, and high production cost are factors that may limit the potato protein market  research  growth over the forecast period. 

Market Segmentation 

The MRFR report gives an inclusive segmental analysis of the global potato protein market report based on application and type. 

By type, the global potato protein market is segmented into potato protein concentrates and potato isolates. Of these, potato protein concentrates will lead the market over the forecast period. The high application of potato protein concentrates is adding to the growth of the segment. Potato isolates will have substantial growth over the forecast period. 

By application, the global potato protein market reportss is segmented into animal nutrition, snacks, supplements, beverages, dairy and frozen desserts, bakery and confectionery, and others. Of these, animal nutrition will dominate the market over the forecast period while the supplements segment will have a stable growth over the forecast period. 

Regional Analysis

Based on the region, the global potato protein market report covers the growth opportunities and recent trends across North America, Europe, the Asia Pacific (APAC), & the Rest of the World (RoW). Among these, Europe is predicted to lead the market over the forecast period. Technological advancements and high investments in research and development by key players are adding to the growth of the potato protein market in the region. 

The global potato protein market in North America is predicted to have the second-largest share over the forecast period. Consumers’ high inclination towards functional food is adding to the potato protein market growth in the region. 

The global potato protein market in the APAC region is predicted to grow at a fast pace over the forecast period. Rising intake of healthy foods and growing health awareness are adding to the potato protein market growth in the region. 

The global potato protein market in the RoW is predicted to have moderate growth over the forecast period. 

Key Players

Leading players profiled in the global potato protein market report include Südstärke GmbH (Germany), KMC a.m.b.a. (Denmark), Meelunie B.V. (Netherlands), Emsland Group (Germany), Pepees Group (Poland), Omega Protein Corporation (US), Roquette Frères (France), The Agrana Group (Austria), Tereos S.A. (France), and Coöperatie AVEBE U.A. (Netherlands). Industry players have encompassed several strategies to stay ahead in the competition such as new product launches, new product developments, extensive R&D activities, joint ventures, partnerships, collaborations, contracts, strategic alliances, and more. 

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