According to a new report published by UnivDatos Markets Insights, the Cat Litter Market is expected to grow at a CAGR of around 4% from 2022-2028. The analysis has been segmented into Product Type (clumping and non-clumping); Raw Material (clay and silica); Distribution Channel (pet stores, e-commerce, hypermarkets and others) Region/Country.
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The cat litter market report has been aggregated by collecting informative data on various dynamics such as market drivers, restraints, and opportunities. This innovative report makes use of several analyses to get a closer outlook on the cat litter market. The cat litter market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing the market growth. Furthermore, this statistical market research repository examines and estimates the cat litter market at the global and regional levels.
Market Overview
Cat litters are commonly made of clay and other minerals, natural ingredients such as pine, wheat or corn, or synthetic crystallized silica. The cat litter market is projected to expand due to significant increase in the cat population and a rise in the number of multi-cat households.
The cat litter market is expected to grow at a steady rate of around 4%. The major factors such as increasing pet humanization, increase in number of cats owing homes are among the key drivers of the market. As the number of pet owner’s increases enormously along with increasing per capita income it is facilitating pet humanization. As per the American Pet Products Association's 2019-2020 survey, 42.7 million households, or 40.0% of the US population, own cats as pets, totaling 94.2 million cats. The online advertising of pet products is also gaining popularity across several social media networks, hence, contributing growth for the respective market. Some of the major players operating in the market include Mars, Nestle, Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux, Cat Litter Company, Pettex Limited.
COVID-19 Impact
Covid-19 has significantly increased the demand for healthcare and home care items. During the pandemic, there has been a rise in demand for pet and human hygiene products. Sales of cat litter products in the United States surged by 14.9% from March 2019 to March 2020, according to Information Resources Inc. Firms are currently taking longer to deliver orders, especially in areas that have a stay-at-home policy and require the shutdown of non-essential businesses. Furthermore, the market is experiencing supply chain disruptions across the globe. In light of this situation, the players are now focused on improving online penetration along with their physical presence, as this provides an opportunity to the players to access a wider consumer base with minimum costs.
· Based on distribution channel, the cat litter is categorized into pet stores, e-commerce, and hypermarkets and other. Hypermarkets category held the significant share due to inclination of consumer towards a one-stop shopping experience. Large number of consumers prefer hypermarkets as it offers a broader range of products from multiple brands.
· On the basis of product type, the market is segmented into clumping and non-clumping. Clumping category segment captures the robust share in the market. Convenience of eliminating cat pee and excrement without having to empty the litter box by the clumping category is heavily assisting the category to hold significant share.
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Cat Litter Market Geographical Segmentation Includes:
· North America (United States, Canada, and Rest of North America)
· Europe (Germany, United Kingdom, France, Italy, Spain and the Rest of Europe)
· Asia-Pacific (China, Japan, India, and the Rest of Asia-Pacific)
· Rest of the World
North America is expected to hold a significant share as consumers of the region are willing to spend more on their pets, which is driving the market in the region. As per Amazon.com, the online retail of pet care products in Mexico was valued at USD 0.48 million in 2020, up 14.3% from the previous year. Atlanta pet expo, Austin pet expo and other showcasing pet products is further bolstering the demand in the region. Moreover, many cat care companies are introducing new and innovative products which is highly absorbent bentonite clay balls with active carbon particles for extreme odor control.
The major players targeting the market include
· Mars
· Nestle
· Church & Dwight Co Inc.
· The Clorox Company
· Dr. Elsey’s
· Oil-Dri Corporation of America
· Pestell Pet Products
· Zolux
· Cat Litter Company
· Pettex Limited
Competitive Landscape
The degree of competition among prominent global companies has been elaborated by analyzing several leading key players operating worldwide. The specialist team of research analysts sheds light on various traits such as global market competition, market share, most recent industry advancements, innovative product launches, partnerships, mergers, or acquisitions by leading companies in the cat litter market. The major players have been analyzed by using research methodologies for getting insight views on global competition.
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Key questions resolved through this analytical market research report include:
• What are the latest trends, new patterns, and technological advancements in the cat litter market?
• Which factors are influencing the cat litter market over the forecast period?
• What are the global challenges, threats, and risks in the cat litter market?
• Which factors are propelling and restraining the cat litter market?
• What are the demanding global regions of the cat litter market?
• What will be the global market size in the upcoming years?
• What are the crucial market acquisition strategies and policies applied by global companies?
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