IMARC Group, a leading market research company, has recently releases report titled “Licensed Sports Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global licensed sports merchandise market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the licensed sports merchandise market?

The global licensed sports merchandise market size reached US$ 31.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.5% during 2023-2028.

What is licensed sports merchandise?

Licensed sports merchandise refers to numerous products sponsored by a sports team or sportsperson using the copyrighted name, logo, or trademark. It helps reduce infringements on the brands of individual players and teams by protecting their unique ideas from duplication. It includes a collection of sports equipment, apparel, footwear, and accessories available in diverse sizes, designs, and colors for different age groups.

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What are the growth prospects and trends in the licensed sports merchandise industry?

The increasing number of sports enthusiasts, rising launch of regional and international sports leagues, and growing fan participation are among the key factors driving the market. In addition, the introduction of lightweight, breathable, and waterproof sports accessories and apparel via online retail channels is creating a favorable outlook for the market around the world. Moreover, the wide availability of jerseys, t-shirts, socks, tracksuits, lowers, and activewear, with printed logos of sports teams is gaining immense traction among individuals who prefer fashionable gym wear or casuals.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others

Breakup by Distribution Channel:

  • Online Store
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others

Breakup by Price Range:

  • Premium
  • Economic

Breakup by End-User:

  • Men
  • Women
  • Children

Breakup by Region:

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • adidas AG
  • Columbia Sportswear
  • Dick’s Sporting Goods Inc.
  • Fanatics Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Nike Inc.
  • Prada
  • Puma SE
  • Sports Direct International Plc
  • Under Armour Inc.
  • VF Corporation

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