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Kefir Market Key Drivers, Industry Share, Future Growth, Demand Analysis and Forecast by 2027 The global kefir market size is projected to reach USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period. Excellent benefits of fermented dairy products on heart health will prove to be a major game-changer for this market in the coming years. Findings from a 2018 study conducted by researchers from the University of Eastern Finland revealed that men who consume large amount of fermented dairy items such as kefir and yoghurt have a significantly lower risk of developing coronary heart disease. Another study, conducted in Brazil and published in the Journal of Nutritional Biochemistry in 2019, showed that kefir-infused fermented milk improved blood pressure and prevented cardiac hypertrophy. With increasing prevalence of cardiovascular disorders, which are the number one cause of death worldwide according to the WHO, the demand for probiotics-laden ingredients such as kefir is likely to spike, as people become more aware of their potential health benefits. List of Key Companies Profiled in the Kefir Market Report: The Icelandic Milk and Skyr Corp (New York, U.S.) Maple Hill Creamery, LLC (New York, U.S.) Green Valley Creamery (California, U.S.) The Hain Celestial Group, Inc. (New York, U.S.) Nestle S.A. (Vevey, Switzerland) Emmi AG (Lucerne, Switzerland) Fresh Made Dairy (Pennsylvania, U.S.) Biotiful Dairy Limited (London, England) Danone S.A. (Paris, France) Lifeway Foods, Inc. (Illinois, U.S.) Market Opportunity Increasing Focus on Gut Health to Fight the Coronavirus to Create Opportunities The COVID-19 pandemic has renewed the debate on maintaining gut health, with several health experts emphasizing and highlighting the critical link between the immune system and the gut. For example, epidemiologists at the King’s College London established through research that gut bacteria release many important chemicals, including Vitamin A, which help regulate and strengthen the immune system. With a vaccine for the coronavirus seeming unlikely in the immediate future, bolstering the gut micro-biome, and the immune system by extension, has become crucial. This is possible, according to the researchers, by consuming healthy amounts of natural probiotics found in drinks such as kefir and fermented foods such as Korean kimchi. The current health crisis, therefore, may generate conditions favorable to the kefir market growth. However, disruptions in supply chains and downturn in economic activities will dampen the growth prospects of the market in 2020. Regional Insights High Nutritional Awareness to Power Market Growth in Europe Europe, where the market size stood at USD 654.78 million in 2019, is expected to dominate the kefir market share during the forecast period. The central growth driver for this region is the widespread awareness about the nutritional requirements to maintain gut health. Emerging trend of healthy snacking is also expected to boost the demand for fermented milk in the region. Increasing investment in research to investigate the benefits of probiotic food & drinks by companies in North America will fuel the regional market growth. In Asia Pacific, the market will be mainly driven by the growing interest of consumers in novel, flavored probiotic products, especially dairy-based kefir, which held a share of 71.91% in 2019 in the region. Competitive Landscape Companies to Align Strategies to Serve Evolving Consumer Tastes With consumer preferences and tastes undergoing continuous change, key players in this market are constantly evolving their strategies to meet the consumer demand. As a result, companies are developing and introducing novel offerings to broaden their sales horizons and build a strong brand value for their products. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/kefir-market-102463

Nutraceuticals Market Share, Growth Potential, Demand, Segmentation and Forecast to 2028 The global nutraceuticals market is expected to gain momentum by reaching USD 658.11 billion by 2028 while exhibiting a CAGR of 9.3% between 2021 and 2028. Fortune Business Insights in its latest report, titled, “Nutraceuticals Market, 2021-2028.”, mentions that the market stood at USD 320.00 billion in 2020. Factors such as the increasing personalization in nutritional diet and the increasing investment in R&D activities are expected to propel the demand for the product in the forthcoming years. List of Companies Profiled in the Global Nutraceuticals Market: Herbalife Nutrition Ltd. (California, United States) Archer Daniels Midland Company (Illinois, United States) General Mills (Minnesota, United States) PepsiCo Inc. (New York, United States) BASF SE (Mannheim, Germany) Abbott (Illinois, United States) Amway (Michigan, United States) Glanbia Plc. (Ireland) Danone S.A. (Paris, France) Nestle S.A. (Vevey, Switzerland) DRIVING FACTORS Increasing Investment in Product Development to Favor Growth In January 2020, Archer Daniels Midland Company announced the acquisition of Yerbalatina Phytoactives, a leading manufacturer of natural plant-based extracts and ingredients. The company with its investment aims to strengthen its position in the market. Similarly, several companies are focusing on investing in R&D activities to develop and introduce health-benefiting food products to cater to the growing demand for nutritious products worldwide. Moreover, the development of natural food products devoid of any harmful substances will boost the global nutraceuticals market growth in the forthcoming years. REGIONAL INSIGHTS Asia-Pacific to Remain at Forefront; Demand for Functional Foods to Increase in North America Among all the regions, Asia-Pacific is expected to remain dominant and hold the highest position in the market during the forecast period. The dominance is attributable to the presence of a large population and the improving living standards in countries such as India, Japan, and South Korea, among others that will boost the demand for nutraceuticals in the region. Moreover, the region stood at USD 124.70 billion in 2020. The market in North America is expected to hold the second position in the market backed by the increasing demand for plant-based nutritional products and the growing demand for functional food in countries such as the U.S. between 2021 and 2028. Market Segmentation: Based on product type, the market is trifurcated into dietary supplements, functional foods, and functional beverages. On the basis of product type, the dietary supplements segment held a global nutraceuticals market share of about 19.12% in terms of revenue in 2020 and is likely to experience considerable growth. This is due to several companies focusing on expanding their dietary supplement production facilities to cater to the growing consumer demand. Based on the distribution channel, the market is categorized into hypermarkets/supermarkets, convenience stores, online retail, and others. Lastly, on the basis of region, the market is segregated into Asia-Pacific, North America, Europe, South America, and the Middle East and Africa. COMPETITIVE LANDSCAPE: Merger and Acquisition between Major Companies to Brighten their Market Prospects The global market comprises small, medium, and large companies that are striving to maintain a stronghold. The large companies are focusing to expand their nutraceuticals portfolio by acquiring other small companies. Moreover, other key players are adopting strategies such as facility expansion, partnership, and collaboration to gain a competitive edge over their rivals that will favor the market growth in the forthcoming years. Browse Detailed Summary of Research Report: https://www.fortunebusinessinsights.com/nutraceuticals-market-102530

Probiotics Market Size, Share, New Developments, Segmentation, Revenue and Forecast by 2027 The global probiotics market size is expected to reach USD 94.48 billion by 2027 while exhibiting a CAGR of 7.9% between 2020 and 2027. This information is published by Fortune Business Insights in its report, titled "Probiotics Market, 2020-2027". The report further mentions that the market stood at USD 48.88 billion in 2019. The growing consumption of nutritional food among the health conscious section of the market is gaining popularity in recent years. For instance, the Nutrition Society of Malaysia has also introduced the Probiotics Education Program to educate consumers on the health benefits of these products. List of Top 10 Key Players Profiled in the Probiotics Market: Danone S.A. (Paris, France) Lallemand Inc. (Canada) Yakult Honsha (Japan) Nestle S.A. (Vevey, Switzerland) DuPont (Danisco A'S) (Delaware, United States) Chr. Hansen (Horsholm, Denmark) Kerry Inc. (Tralee, Ireland) Post Holdings, Inc. (Missouri) Pepsico, Inc. (New York, United States) Evolve Biosystems, Inc. (Davis, California) Driving Factor Rising Awareness of Product through Social Mediums to Surge Demand The numerous health benefits of the product are augmenting the probiotics market growth. The increasing awareness and advertisement by prominent personalities are creating a demand in the market. Various athletes and yoga instructors are emphasizing the health benefits of nutraceuticals through social media as paid partnerships. Also, a considerable chunk of health-conscious vegan consumers prefers to get their nutrients from nutraceutical sources. The industry is also experiencing heavy investment in research and development for innovation. For example, in February 2020, Amorepacific Group inaugurated its novel green tea probiotics Research Centre for studying lactobacillus found in Jeju organic green tea. Regional Insights Rising Awareness of Health Benefits to Aid Growth in Asia Pacific Asia-pacific is expected to hold the largest probiotics market share due to high consumption in China and Japan. The rising awareness of the health benefits of the product is garnering significant demand from the region. For instance, Yakult Honsha declared the company sales of 9,540 bottles of Yakult every day in Japan. North America is anticipated to showcase considerable growth in the forthcoming years. This is due to the well-established food industry in the region. Moreover, a rising preference for a healthy diet owing to the prevalence of lifestyle diseases in the region is anticipated to incur product demand. Competitive Landscape Collaboration by Prominent Companies to Brighten Their Market Prospects The competitive landscape of the market for probiotics enlightens us with details on prominent players of this industry. Technological advancement by key players is being researched to gain traction in the market. Several market giants are also collaborating on production facilities to expand their business horizons. Some companies are also using awareness campaigns to strategically introduce their products in regions with minimal awareness to expand their horizons. Several more strategic collaborations, acquisitions, partnerships, product launches, technological advancement, and others are spread across the market horizon of this product. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083

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