Non-alcoholic Beverages Market Share, Regional Analysis and Forecast To 2027 The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. The value of this market was USD 919.13 billion in 2019 and is expected to rise at a CAGR of 8.20% between 2020 to 2027 to reach USD 1,257.77 billion by the end of 2027. Increasing Popularity of Refreshment Drinks to Aid in Favor The increasing prevalence of various acute and chronic diseases have encouraged people to adopt a healthy lifestyle. These habits include regular exercise and fitness and consumption of nutritional food and beverage products. The rising inclination towards healthy lifestyle and eating habits is the key factor promoting the global non-alcoholic beverages market growth. In addition to this, the increasing popularity of refreshment drinks and the advent of innovative flavors and taste will add a boost to the growth of the market in the forecast period. On the contrary, the fluctuating prices of raw materials to make non-alcoholic beverages and fluctuation in its availability, especially for seasonal fruits may cause major hindrance to the market in the coming years. Nevertheless, the evolution of e-commerce platforms and the rising production of soft drinks to suffice to the needs of the consumers are likely to help the market witness lucrative growth opportunities in the forthcoming years. Segmentation- Carbonated Soft Drinks Segment Emerged Dominant Owing to its Refreshing Properties Among all segments in type, the carbonated soft drinks segment earned 39.80% share in 2019 and emerged dominant. This segment is holding the largest non-alcoholic beverages market share on account of its refreshing properties and cost-efficiency. Regional Analysis- Asia Pacific Held Largest Shares Attributing to Rising Disposable Income of People Among all regions, Asia Pacific held the largest non-alcoholic beverages market share in 2019. This is attributable to the increasing modernization and adoption of western habits among people that resulted in rise in expenditure on beverage products. On the other side, the North American market earned USD 199.53 billion and will showcase significant growth in the coming years on account of rising demand for sports drinks and RTD beverages in the region. Besides this, the Europe market will witness a notable growth on account of the decline in consumption of alcoholic beverages and increasing popularity of 'better-for-you ”products, thereby promoting the consumption of healthy soft drinks. Competitive Landscape- Coca-Cola Company is Dominating Market Attributing to Continuous Innovations The global market for non-alcoholic beverages is consolidated in nature on account of the presence of a handful of players holding major shares such as Nestle SA, The Coca Cola Company, and PepsiCo Inc. Among these, the market is dominated by the Coca- Cola Company accounting to the continuous innovations in their beverage products. This includes VitaminWater range, probiotic drinks, fermented drinks, and RTD beverages, among others. In March 2019, this company launched a new drink of Jaljeera flavor into the Indian market. Other players operating in this market are engaging and investing heavily on innovative product launches to gain a competitive edge in the market competition. Some others are engaging in collaborative efforts such as agreements and contracts, joint ventures, and partnerships, Key Industry Developments: December 2019 - The launch of a greenhouse accelerator program in 2020 was announced in North America by PepsiCo Co. to help smart startup companies provide the base for following up with the current trends in the non-alcoholic beverage segment and earn a position in the market competition. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/industry-reports/non-alcoholic-beverages-market-101927

Kefir Market Key Drivers, Industry Share, Future Growth, Demand Analysis and Forecast by 2027 The global kefir market size is projected to reach USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period. Excellent benefits of fermented dairy products on heart health will prove to be a major game-changer for this market in the coming years. Findings from a 2018 study conducted by researchers from the University of Eastern Finland revealed that men who consume large amount of fermented dairy items such as kefir and yoghurt have a significantly lower risk of developing coronary heart disease. Another study, conducted in Brazil and published in the Journal of Nutritional Biochemistry in 2019, showed that kefir-infused fermented milk improved blood pressure and prevented cardiac hypertrophy. With increasing prevalence of cardiovascular disorders, which are the number one cause of death worldwide according to the WHO, the demand for probiotics-laden ingredients such as kefir is likely to spike, as people become more aware of their potential health benefits. List of Key Companies Profiled in the Kefir Market Report: The Icelandic Milk and Skyr Corp (New York, U.S.) Maple Hill Creamery, LLC (New York, U.S.) Green Valley Creamery (California, U.S.) The Hain Celestial Group, Inc. (New York, U.S.) Nestle S.A. (Vevey, Switzerland) Emmi AG (Lucerne, Switzerland) Fresh Made Dairy (Pennsylvania, U.S.) Biotiful Dairy Limited (London, England) Danone S.A. (Paris, France) Lifeway Foods, Inc. (Illinois, U.S.) Market Opportunity Increasing Focus on Gut Health to Fight the Coronavirus to Create Opportunities The COVID-19 pandemic has renewed the debate on maintaining gut health, with several health experts emphasizing and highlighting the critical link between the immune system and the gut. For example, epidemiologists at the King’s College London established through research that gut bacteria release many important chemicals, including Vitamin A, which help regulate and strengthen the immune system. With a vaccine for the coronavirus seeming unlikely in the immediate future, bolstering the gut micro-biome, and the immune system by extension, has become crucial. This is possible, according to the researchers, by consuming healthy amounts of natural probiotics found in drinks such as kefir and fermented foods such as Korean kimchi. The current health crisis, therefore, may generate conditions favorable to the kefir market growth. However, disruptions in supply chains and downturn in economic activities will dampen the growth prospects of the market in 2020. Regional Insights High Nutritional Awareness to Power Market Growth in Europe Europe, where the market size stood at USD 654.78 million in 2019, is expected to dominate the kefir market share during the forecast period. The central growth driver for this region is the widespread awareness about the nutritional requirements to maintain gut health. Emerging trend of healthy snacking is also expected to boost the demand for fermented milk in the region. Increasing investment in research to investigate the benefits of probiotic food & drinks by companies in North America will fuel the regional market growth. In Asia Pacific, the market will be mainly driven by the growing interest of consumers in novel, flavored probiotic products, especially dairy-based kefir, which held a share of 71.91% in 2019 in the region. Competitive Landscape Companies to Align Strategies to Serve Evolving Consumer Tastes With consumer preferences and tastes undergoing continuous change, key players in this market are constantly evolving their strategies to meet the consumer demand. As a result, companies are developing and introducing novel offerings to broaden their sales horizons and build a strong brand value for their products. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/kefir-market-102463

Kefir Market Trends, Share, Segments and Growth Forecast to 2027 The global kefir market size is projected to reach USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period. Excellent benefits of fermented dairy products on heart health will prove to be a major game-changer for this market in the coming years. Kefir has been consumed for centuries in Eastern Europe and other parts of the world, and it is becoming increasingly popular in other regions as well, due to its perceived health benefits. Findings from a 2018 study conducted by researchers from the University of Eastern Finland revealed that men who consume large amount of fermented dairy items such as kefir and yoghurt have a significantly lower risk of developing coronary heart disease. Another study, conducted in Brazil and published in the Journal of Nutritional Biochemistry in 2019, showed that kefir-infused fermented milk improved blood pressure and prevented cardiac hypertrophy. With increasing prevalence of cardiovascular disorders, which are the number one cause of death worldwide according to the WHO, the demand for probiotics-laden ingredients such as kefir is likely to spike, as people become more aware of their potential health benefits. List of Key Companies Profiled in the Kefir Market Report: The Icelandic Milk and Skyr Corp (New York, U.S.) Maple Hill Creamery, LLC (New York, U.S.) Green Valley Creamery (California, U.S.) The Hain Celestial Group, Inc. (New York, U.S.) Nestle S.A. (Vevey, Switzerland) Emmi AG (Lucerne, Switzerland) Fresh Made Dairy (Pennsylvania, U.S.) Biotiful Dairy Limited (London, England) Danone S.A. (Paris, France) Lifeway Foods, Inc. (Illinois, U.S.) Market Opportunity Increasing Focus on Gut Health to Fight the Coronavirus to Create Opportunities The COVID-19 pandemic has renewed the debate on maintaining gut health, with several health experts emphasizing and highlighting the critical link between the immune system and the gut. For example, epidemiologists at the King’s College London established through research that gut bacteria release many important chemicals, including Vitamin A, which help regulate and strengthen the immune system. With a vaccine for the coronavirus seeming unlikely in the immediate future, bolstering the gut micro-biome, and the immune system by extension, has become crucial. This is possible, according to the researchers, by consuming healthy amounts of natural probiotics found in drinks such as kefir and fermented foods such as Korean kimchi. The current health crisis, therefore, may generate conditions favorable to the kefir market growth. However, disruptions in supply chains and downturn in economic activities will dampen the growth prospects of the market in 2020. Competitive Landscape Companies to Align Strategies to Serve Evolving Consumer Tastes With consumer preferences and tastes undergoing continuous change, key players in this market are constantly evolving their strategies to meet the consumer demand. As a result, companies are developing and introducing novel offerings to broaden their sales horizons and build a strong brand value for their products. Industry Developments: May 2020: Biotiful Dairy expanded its kefir liquid portfolio with the addition of Kefir Blackcurrant and Kefir Mango flavors. The company’s cultured milk beverages are created by fermenting milk with live kefir grains, which is then infused with fruit. September 2019: Lifeway Foods released the “Kefir Minis” product range at the Natural Products Expo East held in Baltimore, Maryland. Offered in small-sized bottles for on-the-go snacking, the line-up features four flavors, including Strawberry Split and Campfire S’mores, catering to kids’ tastes and likings. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/kefir-market-102463

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