Digital marketing refers to the promotion of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It involves various strategies and tactics, such as search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), content marketing, email marketing, and others, to reach and engage with target audiences and ultimately convert them into customers. The goal of digital marketing is to connect with customers where they spend their time, which is increasingly shifting to digital channels, and to deliver personalized, relevant, and useful content and experiences to them.

The digital marketing course fees in Lucknow can vary greatly depending on various factors such as the type of course, the duration, the institution offering the course, the location, and the level of expertise of the instructors.