3 Types of B2B Sales Leads – Cold, Warm and Hot! Every B2B sale begins with leads. However, generating leads is a tough nut to crack and demands some real careful consideration. The pathway from the start of the sales funnel right to the purchase decision can be a lengthy one and full of bottlenecks, hence learning how to identify and nurture your leads can be a game-changer for your business!
As a start, you can choose to take the...
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